For senior executives, entrepreneurs and knowledge workers
Everything you work with in one place - the people you know, what was said, and what you've agreed - kept on your own private server. Maxy briefs you before each meeting and writes your proposals and reports in your own words. You spend more time with your clients.
Get startedWhy this exists
Joel Smalley, Founder
I'm Joel Smalley, a knowledge worker and entrepreneur. Over the past year I have spent months building this stack, drawing on years of prior business and technological experience. The core is an ontological Neo4j knowledge graph. On top of that sits a plugin layer covering coding, communications, research and publishing; remote access via a Cloudflare tunnel; email, WhatsApp and Telegram channels; ingestion engines for most popular knowledge apps; and specialist agents orchestrated by the main Claude.
That accumulated work is what the £2,500 buys. Not a set of instructions you would then have to execute yourself, but a finished system I have already built, configured, and tested. Maxy is my primary work environment. I can now put the same setup in place for you in a matter of minutes.
Joel Smalley on LinkedIn →Who Maxy is for
Profile 01
Your value lives in trust, presence, and the quality of your relationships. Maxy manages what sits around that.
Profile 02
Your value lives in what only you can think and make. Maxy handles what doesn't require your judgement.
"I built this because I am both. The relationship network is the foundation of my commercial life; the intellectual output is the product. Maxy handles the infrastructure for each, without either needing the other's overhead."
- Joel Smalley, FounderThe stack
Everything below is configured automatically. You receive a working system, not a set of instructions for assembling one.
How Maxy works
Most AI tools start a fresh conversation every time. Maxy is built around a knowledge graph that persists indefinitely, with specialist agents that read from and write back to it.
01
Every person, document, conversation and decision you've touched lands in a single ontological graph. Each node is typed and connected; the whole is searchable by meaning, not just keyword. Nothing is lost between sessions.
02
Research, writing, scheduling, document production and publishing each have a dedicated agent, orchestrated by the main Claude. All of them draw on the same persistent memory. Ask once; the right specialist does the work and records the result in the graph.
03
Maxy brings up what's pending, who to call and what needs a decision. It does not make those calls for you. The judgement that creates your value stays with you.
The AI second brain that Karpathy and Garry Tan popularised works, but it expects you to be a software engineer to build and run it, and it stores everything in a folder of markdown files. Maxy gives you the same outcome with none of that setup, on a graph that does more. Markdown, or a graph? →
Getting started
01
Fill in the form below and tell me what you're after. We agree what you need and I invoice the one-off setup fee.
02
Together we configure your Hetzner server and run a single command. Maxy takes it from there: the knowledge graph, the plugin layer, and remote access all assemble themselves. There is no long checklist of manual steps.
03
You have a working system and you have me. I am available for questions, adjustments, and guidance on an ongoing basis. This is a personal relationship, not a one-time handover.
You will need a Claude subscription (the Max plan, 5x minimum recommended, around £90/month) and a Hetzner account, both billed directly to you by those providers. No ongoing fees from Rubytech beyond the one-off setup. Unlike other agentic tools, including Anthropic's own official Claude Agent SDK, Maxy runs within your flat Claude subscription, with no metered per-token charges.
Want to learn to build this yourself? The Maxy Institute teaches the principles and the practice. It complements a done-for-you setup; many people want both.
Pricing
Pay once, own your stack. Everything is configured and handed over. You run it from there.
£2,500
One-off setup fee
Get in touch
I'm still working out where to put my time, so I'd like to hear what interests you. Leave your details and tick whatever applies. I read every message myself.